Atlanta’s own content strategist and brand culturalist
Landing pages, e-commerce product pages, and digital content strategy that turns traffic to revenue and brands to rituals.
Web page audit
Make your site work as hard as you do.
If you are already live, you probably don’t need a rebuild, you need a fresh sharp eyes. A web audit allows you to optimize what’s actually happening on the page. What’s clear, whats confusing, what’s making people click away. Think of it as a health check for your website. Quick. Actionable. Affordable.
If your traffic doesn't convert, you need an audit.
Whether you are a small business, a startup prepping for launch, or global brand wanting fresh eyes, one thing is true amongst them all. Traffic doesn’t pay the bills. Conversions do. Whether it’s a landing page for a campaign, an e-commerce product description, or a donor form, every word matters. I use proven conversion copy frameworks (think: attention, interest, desire, action) — but tailored to your audience, not some generic funnel.
From audit to strategy
Show how you don’t just flag problems, but offer solutions + execution.
Cultural brand strategy
Culture moves faster than brands.
Unless you know how to listen. Your brand is more than a logo. Your voice, your rhythm, can either That might mean finding the story that cuts through the noisy feed. Or shaping a voice that makes your audience say “They get it. They get me.”
Conversion copy
Landing pages that actually convert (because traffic and vibes don't pay the bills...)
Traffic doesn’t pay the bills. Conversions do. Whether it’s a landing page for a campaign, an e-commerce product description, or a donor form, every word matters. I use proven conversion copy frameworks (think: attention, interest, desire, action) — but tailored to your audience, not some generic funnel.
The result? Pages that aren’t just pretty, but profitable.
- 21% more qualified leads for Sage
- 44% uplift on a paid landing page
- More sales on Clorox’s Amazon storefront
- Your landing page should be your best salesperson. Let’s make it one
More results, case studies, and success metrics coming soon.
Because good vibes don’t pay bills.
Brief / audit: You tell me what you need, or I review your site.
Plan: I come back with quick wins and a roadmap.
Execution: We prioritize: copy updates, SEO content, new pages, or design tweaks.
Results & refine: Track performance. Adjust. Keep building.
Projects start at $99/hr. Most small audits take 1–3 hours. SEO pages or CRO copy take 2+ hours per page. Bigger projects (like new site launches) scale up, but the principle’s the same: clarity, speed, results.
What types of businesses do you work with?
I have experience in retail, consumer packaged goods, SaaS, finance tech, health, and beauty. I work with all businesses and organizations, including nonprofits, startups, small businesses, musicians, DTC, and B2B.
Do you also handle SEO?
Yes. SEO page creation and optimization are part of my services. It pairs naturally with CRO copywriting: traffic + conversions.
What does your pricing look like?
All services start at $99/hr. Most audits are 1–3 hours, while CRO-focused content pages typically take 2+ hours per page.
How long does a web audit take?
Most audits take 1–3 hours. I review your pages, analytics (if shared), and user flow, then deliver a clear action plan.
What results can I expect from conversion-focused copywriting?
Every site is different, but past results include 21% more qualified leads, 44% higher conversion on landing pages, and increased e-commerce sales.
I have a site, but it's not driving much business. Do I need a full website redesign to fix it?
Not usually. A web audit often reveals fixes that are faster, cheaper, and more effective than starting from scratch.
What’s the ROI of conversion copy?
Clients have seen 20–40% conversion lifts. Sometimes more.
How long before I see results?
Audits and CRO fixes = immediate lift. SEO = 3–6 months for momentum, with growth compounding for years.